National Rate Card

  Categorization

  RATE CARD OF TECHNICAL FACILITIES, NEWS & ARCHIVAL MATERIAL

  DDK Ahmedabad (Rate Card)

  DDK Bangalore (Rate Card)

  DDK Bhopal (Rate Card)

  DDK Bhubneshwar (Rate Card)

  DDK Chennai (Rate Card)

  DDK Guwahati (Rate Card)

  DDK Hyderabad (Rate Card)

  DDK Jaipur (Rate Card)

  DDK Jalandhar (Rate Card)

  DDK Kolkata (Rate Card)

  DDK Lucknow (Rate Card)

  DDK Mumbai (Rate Card)

  DDK Patna (Rate Card)

  DDK Srinagar (Rate Card)

  DDK Thiruvananthapuram (Rate Card)

  DDK Chandigarh (Rate Card)

  Commercial Terms for scrollers from LPT/HPT

  Code for Commercial Advertisements

  DDK Bareilly (Rate Card)

  DDK Shimla (Rate Card)

  DDK Varanasi (Rate Card)

  DDK Jammu (Rate Card)

  DDK Hissar (Rate Card)

  DDK Gorakhpur (Rate Card)

  DDK Dehradun (Rate Card)

  DDK Muzaffarpur (Rate Card)

  DDK Pondicherry (Rate Card)

  DDK Podhigai (Rate Card)

  DDK Malyalam Satellite Channel (Rate Card)

  DDK Gulbarga (Rate Card)

  DDK Ranchi (Rate Card)

  DDK Raipur (Rate Card)

  DDK Goa (Rate Card)

  DDK Nagpur (Rate Card)

  DDK Rajkot (Rate Card)

  DDK Tura (Rate Card)

  DDK Silchar (Rate Card)

  DDK Shillong (Rate Card)

  DDK PPC (North East) (Rate Card)

  DDK Mau (Rate Card)

  DDK Kohima (Rate Card)

  DDK Agartala (Rate Card)

  DDK Itanagar (Rate Card)

  List of Agencies

  Regional Rate Card


Contact us:
Doordarshan Bhawan,
Copernicus Marg,
New Delhi- 110001
Email:doordarshanpr
@doordarshan.gov.in

National Rate Card

Code For Commercial Advertising 

National Rate Card effective from 01/04/2013 (Click Here To View

 

SPONSORED PROGRAMMES

      GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES

1.      In-house Sponsorship of Programmes 

  (i)  Booking is acceptable either of a client or of a product/service. In case of a product, free commercial Time (FCT) can be utilized for the advertisements of that product/service only.

             (ii)  The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissible commercial time.

              (iii) Advertisements featuring the artist participating in a particular serial / programme are also accepted for telecast along with the same programme. 

 

2.      Number of Sponsors Allowed & Programme Duration:-

            (i)   Ordinarily there shall be no limit to the number of sponsors for a programme. Multiple sponsorships could be sold for any given programme. 

            (ii)   Ordinarily, the programme duration of a time slot is considered for 30 mins. The actual duration of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a 60 mts. Slot. In case of a programme not of 30 minutes slot duration, the sponsorship fee will be charged on pro-rata basis.

             (iii) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.

3.      Free Credit Lines& Commercial Breaks  :-

 

 (i)                     In addition to FCT (Free Commercial Time), the sponsor (s) are allowed Free credit lines including display of product &services  with the pack shot spoken or written on any style, with or without accompanying music along with punch line of upto 5 seconds at the beginning and  end of the programme telecast on all the channels including Regional Kendras.

 (ii)                  In case of multiple sponsors, each sponsor will be entitled for opening & closing credit line as specified above. In case of long duration cultural and sports events & feature films etc. the credit lines can be appropriately slotted at regular intervals aesthetically. 

 (iii)                Commercial Breaks permitted in all programmes are Ordinarily three commercial breaks in a 30 minute slot, four commercial breaks in a 45 minute slot and six commercial breaks in a 60 minute slot will be allowed.  In case of Special Events/Feature Films, Relays or any such exigencies, the commercial breaks could be taken at the interval of 10 minutes to 15 minutes or natural intervals in the interest of revenue maximization.

Note:      In House Sponsorships are to be allowed only to the primary clients booked through the accredited agencies. In House Sponsorships cannot be sold to middlemen/private marketing agents.

4.      In House Booking in Sponsored Programme/Private Produced Programme:

 

DD will retain rights to use up to 60 seconds in-between the sponsored  programme(s) or privately produced programmes with every 30 minute slot and 120 seconds in every 60 minute slot to be reserved for in house booking of advertisements, channel promotion, public service messages etc. For this purpose, a break bumper is to be provided by the producer in the mid-break position for insertion of the material from Doordarshan end.

 

5.      Banking/Spreading of FCT across similar category of programmes OR Lower category of        Programmes:

 

(i)                 The primary clients who book sponsorship of in-house programmes through its accredited/registered agencies will only be allowed to bank and spread their FCT not only in the programme sponsored by them but also in other on-going in-house programmes which are in the same time band or in a time band lower than the concerned programme sponsored by them.

 

(ii)               However, while allowing banking, it should be ensured that banking is to be allowed only against such air time inventory which is otherwise going waste.  Ordinarily such utilization of banked FCT should be consumed within a period of one month from the date of booking of the sponsorship. 

 

6.      Branding:

(i)                 Ordinarily one SBR (spot buy rate) applicable for the said programme will be charged towards ‘Branding’ of a programme (30mins). In case of programmes lesser than 30 mins, the Branding Charges will be equivalent to one SBR. This is applicable for all channels of Doordarshan & regional kendras. 

(ii)               Branding entitlements includes 5 seconds punch line with packshot of the brand shall be allowed in the voice over & visuals for the   branding. For branded quiz shows, interview based programmes and other programme where the microphone is visible in the camera frame the producer can carry the brand of the product along with the name of the programme on the cube of the microphone.

 

7.      Set Branding:-

For set branding one normal sponsorship fee with admissible FCT of the slot + 50% of the sponsorship fee without FCT + One spot buy rate will be charged for every slot of 30 minutes. This principle will be applicable to all Doordarshan Channels including regional and RLSS. Such set branding should be in an imaginative manner so that it does not appear to be out of sync with the tone and tenor of the programme.

8.      Advertisement Duration :-

 

i)                 Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted.

ii)                  Advertisement below 5 seconds will be treated as a 5 seconds commercial.  If the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10 seconds.

 

9.      Time Check for News(except DD-National):-

 

i)                    Mute/Creative/Audio visual of upto 7 seconds displaying the name of the product/services of the client will be permitted.

ii)                   40% of spot buy rate in the Before/After position of the News in the relevant time band will be charged for Time Check.

 

10. Penalty for telecast of Unapproved Advertisements:-

 

i)                    All advertisements will be governed by the Code for Commercial advertising of Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service.

ii)                  Regional language advertisement approved by Regional Kendras shall be allowed for telecast.

iii)                 If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared.   

 

11. All Values In the Rate Card are in Gross:

 

12. Definition of Unit:

Spot buy rate unit

      10 seconds

Sponsorship Fee rate unit

      30 minutes

 

 

 

13. Programmes Falling in more than One Time Band:

 In case of programmes falling in more than one time band, sponsorship fee will be the    consolidated amount of the slots covered by the programme.

 

14. Release Orders for Bookings on Doordarshan:

A signed and stamped release order by the client on the letterhead/standard template of the authorized agency giving the details of the bookings including rates, time of the programmes, programme selection and telecast instructions with dates will constitute a legitimate instruction for commercial booking equivalent to a contract as per the market practice.

 15. Cancellation Charges:- (for Spots booking/sponsorship):

     In the spot booking/sponsorship, contract can be cancelled by an agency giving a notice   of 3 working days or more before the telecast date. If the notice is served less than 3 days before the telecast date, billing will be done as per contract filed.

 16. Doordarshan reserves the right to upgrade or downgrade a slot for the purpose of charging sponsorship fee/spot buy rate depending upon commercial considerations.

 

17. In case of any dispute or interpretation arising out of the Rate Card, the decision of Doordarshan will be final.

 

GUIDELINES FOR OUTSIDE PRODUCED SPONSORED PROGRAMMES

1. (A) SPONSORED PROGRAMMES

a)      Booking is acceptable either of a client or of a product / service. In case of a product,    Free Commercial Time (FCT) can be utilised for the advertisements of that product / service only.

 

b)     The Sponsor (s) / Client (s) is allowed to advertise any number of products in the  admissible commercial time

 

c)     Commercial Breaks permitted in all programmes are:

 

     (i)        Ordinarily three commercial breaks in a 30 minute slot, four commercial breaks in a 45 minute slot and six commercial breaks in a 60 minute slot will be allowed.

    (ii)      In case of sponsored programmes produced by outsiders, the Free Commercial Time (FCT) will be inserted by producer.

    (iii)    DD will retain right to use upto 60 seconds in-between the programme with every 30 minute slot and 120 seconds in every 60 minute slot for  advertisements, channel promotion, public service message. For this, a break bumper is to be provided by the producer at mid-break for insertion of the material from Doordarshan end. Advertising window provided above to Doordarshan can be sold either by spot buy or packages.

   (iv)  The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.

 

d)   Advertisements featuring the artist participating in a particular serial/ programme are also accepted for telecast along with the same programme.

 

(B) Commercial Credit Lines

a)  In addition to Free Commercial Time, the sponsor (s) are allowed commercial credit     lines including display of product punch line upto 10 seconds at the beginning and upto 10 seconds  at the end of the programme telecast on all the channels including Regional Kendras. In case of continuing programme (e.g. feature film, sports etc.) with various sponsors in each 30 minutes slots, the 10 seconds commercial credit lines in opening and 10 seconds at closing can be given in the programme aesthetically in such a manner that it does not obstruct the viewing of the programme. In case there are more than two sponsors in 30 minutes programme, credit lines shall not exceed 20 seconds in opening and 20 seconds at closing for all sponsors. For odd duration programme this facility will apply on prorata basis.

 b)   The telecast of commercial credit lines will be governed as follows:-

        (i) Programme Sponsored in the Name of the Client (Company):

 

         The commercial credit line may contain:

• Visual presentation of the name of the company in any lettering / style choice and / or name in audio (including accompanying music if desired).

• Visual presentation of the standard logo of the company, if desired.

• Any colour scheme of the company for visual presentation, and if so with special effects.

(ii) Programme Sponsored in the name of a product:


The commercial credit lines may contain the name of the product, spoken or written on any style, with or without accompanying music. Display of products with punch line is allowed.  The duration of the sponsor / punch line can go upto a maximum of 5 seconds from the approved commercial only.

 

2. REPEAT PROGRAMMES

Approval of a programme for a particular Channel does not mean that the programme is automatically approved for another Channel of Doordarshan. The programme has to be submitted afresh to a Channel for approval as per the extant policy. For a programme being repeated on a particular Channel, the telecast fee charged shall be according to the following schedule.

 a) Doordarshan reserves the right to telecast the programme of DD-1 (Regional) once again within 24 hrs. on the RLSS channel for which no additional telecast fee shall be charged. The same tape along with commercials shall be played in the repeat telecast.10% premium of the slot fee shall be charged, if repeated on the request of producer/ agency.

 b)  If a programme is repeated on the request of producer/ agency on the same channel    then 50% premium shall be charged on the telecast fee of the new slot.

 c) If a programme is repeated on DD-1, DD-News, DD-Bharati, DD-India, DD-Sports, DD-Urdu from Regional Kendra and vice versa, a premium of 40% will be added to Telecast/ Sponsorship Fees of the new slot  without additional FCT against the premium. No premium shall be charged, if a programme is repeated within RLSS channel/ from RLSS channels to above channels and vise versa.

 d) If a programme is repeated on the request of producer/ agency from one Regional Kendra/ Hindi Belt to another Regional Kendra then 20% premium shall be charged on the telecast fee of the new slot without additional FCT against the premium.

 

 3.  BRANDING OF PROGRAMMES:

  a) Title Branding

(i)   For Branding of programme one spot buy rate will be charged. For the purpose of branding, the producer / marketing agency shall be allowed not more than 5 seconds for the usage of the punch line of the product in the voice over only.

(ii) For branded quiz shows, interview based programmes, talk show and other programmes upto 30 minutes duration, where the microphone is visible in the cameraframe, two spot buy rate of the slot shall be charged, producer can carry the brand of the product as well as name of the programme on the cube of the microphone along with voice over.

 b) Set Branding

For set branding for every slot upto 30 minutes programmes, twice the telecast fee plus one spot buy rate shall be charged. On RLSS charges will be of normal telecast fee plus one spot buy. The client/ agency/ producer will not be allowed any additional FCT other than the admissible FCT given to them on payment of normal telecast fee. Such set branding should be in an imaginative manner so that it does not appear to be out of sync with the tone and tenor of the programme. It must merge in a natural manner with the content of the programme.

 

 4. BANKING

       100% continuous banking shall be allowed in all programmes till the end of the programmes. Each single episode shall not carry commercials more than admissible FCT + 60 seconds of banked FCT (per half an hour). No cross programme/cross channel banking shall be allowed. Banking shall lapse with the end of the programme. Doordarshan at its discretion may increase the banking cap upto another 60 seconds in deserving cases provided the payment behaviour of the concerned producer/ agency is satisfactory.

 

5. CANCELLATION CHARGES

       (i) Sponsored Programme:

A contract can be cancelled by an agency giving a notice as per agreement signed with the channels at the time of allotment of programme/ slot. In this case mandatory notice according to the programme agreement shall apply.

       (ii) Spot:

In the spot booking a contract can be cancelled by an agency giving a notice of 3days or more before the telecast date. If the notice is less than 3 days before the telecast date, billing will be done as per contract filed.

 

6. ADVERTISMENT DURATION

Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. If the duration of the spot is not in the multiple of five seconds then it will be charged at the rate of the next higher multiple of five seconds. For example, if the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10 seconds. Advertisement below 5 seconds will be charged for 5 seconds.  

 

7. PROGRAMMES FALLING IN MORE THAN ONE TIME BAND

In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme.

8. PENALTY FOR TELECAST OF UNAPPROVED ADVERTISEMENTS:-

All advertisements will be governed by the Code for Commercial advertising of Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service and regional language advertisements approved by Regional Kendras shall be allowed for telecast. If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared.

 

 9. ALL VALUES IN THE RATE CARD ARE IN GROSS

 

10. DEFINITION OF UNIT

Spot buy rate unit

10 seconds

Sponsorship Fee rate unit

30 minutes

 

All programmes accepted for telecast on Doordarshan shall normally be of 30 minutes slot. In the event of the programme not being of 30 minutes duration, commercial terms will be on pro-rata basis.  Such programmes should be in the multiple of five minutes and should not be less than five minutes.

 

11. PROGRAMMES TELECAST MORE THAN ONCE A WEEK

For the purpose of application of commercial terms, such programmes/ serials which are telecast more than once in a week, all the episodes telecast in one particular week will be separately counted for the purpose of charging of telecast fee and submission of Bank Guarantee.  For example, for such serials which are telecast five times a week and BG for 8 weeks is required then BG for 40 episodes will have to be submitted.  Also telecast fee for all the 40 episodes will have to be paid.

 

12. CATEGORISATION OF FILM BASED PROGRAMMES

Categorisation of programmes will be made and decided by the Evaluation Committee depending on the film content of the programme.  In such case where rate for film based and non film based programme has not been mentioned separately, the telecast fee for film based programme will be charged 25% more than the telecast fee of the relevant slot. It is clarified that the term ‘Film Based Programme’ is to be construed to mean and include album songs as well.

 

13. PRIZE SCHEME AND/ OR CONTEST SCHEME

  a) Prize Scheme / contest scheme can be part of FCT but if it goes beyond   admissible FCT, the producer / agency will have to pay at the following flat rates:

DD-1(National) :

 (i) Prime Time

Rs.20,000

(ii) Mid Prime Time

Rs.15,000

(iii) Non Prime Time

     Rs.10,000

 

 DD-News & Other channels

 (i) Prime Time

     Rs. 10,000

 (ii)Mid Prime Time

     Rs.  7,500

 (iii)Non Prime Time

     Rs.  5,000

Regional Kendra :

(i)Prime Time                

Rs. 8,000

(ii)Mid prime time         

Rs. 7,000

(iii)Non-Prime Time        

Rs. 5,000


     All RLSS Channels: Rs. 1000

b)    If the Prize scheme / contest is not a part of admissible FCT then it can go up to a maximum of one minute.

c)    In the prize scheme, the producer / marketing agency shall be allowed to announce and show the branded products being given as prizes.

14. SPONSORED SONGS:

Where in the rate card of different Kendras/ Channels, rate for Sponsored Song has not been created, those Kendra/ Channel may charge  Rs.3000/- (Per Song) except DD-1.


15.  i) MAKING OF THE FILM

        ii) FILM PROMO PACKAGE

    (i)     For the programme ‘On Making of the Film’, telecast fee will be Two and half times (2 ½) of the normal fee of the slot on DD-1, DD-News, DD-India, DD-Bharati and DD-Urdu. For Regional Kendra fee will be Twice the normal fee under film based category of that slot. In case, rate card of any Kendra does not have film based category in the concerned time band then 25% extra will be levied on the telecast fee of that time band before charging twice the telecast fee. On RLSS telecast fee will be One and half (1 ½) under film based category.  No FCT shall be allowed for the programme on Making of the Film on any channel/ Kendra.

 

    (ii)   Film Promo Package on DD-1:  Rs.20 Lakhs with 54 exposures of 10 secs in prime time and 480  exposures of 10 secs in non-prime time on ROS basis. The period of consumption of the package will be 20 days

 Film Promo Package on Regional Kendras: One Spot Buy Rate of prime time (film   based) with

 1 free bonus spot in non-prime time on ROS basis.

 

16. TELE SHOPPING

   For Tele-shopping, telecast fee shall be Eight times on DD-1, Six times on DD-News, DD-India, DD-Bharati, DD-Urdu, DD-Sports, Four times on Regional Kendra and on RLSS the telecast fee shall be Six times of the prevalent slot fee in which it will be  telecast.

        For such programme, NO FCT will be allowed

17. CONCESSION FOR THE PROGRMMES FALLING IN SPECIAL CATEGORIES

  Programmes categorized under News & Current Affairs and Children’s category in non-prime time band shall have concessional rates. However, no concession shall be available to these categories of programmes in the prime time and mid prime time. The Selection Committee set-up at each Channel / Kendra for selection of sponsored programmes is empowered to take decisions on such categorisation.

  News & Current Affairs and Children’s category programmes falling in non prime time shall be charged @ 75% of the slot fees and shall be allowed the admissible FCT of that slot.  It will not be applicable on DD-News channel.

 

18. PROMOS

       Doordarshan is allowing telecast of promos, both branded and unbranded, free of   charge in accordance with the following guidelines:

a)        Branded and unbranded promos are allowed for on-going programmes as well as for such programmes which are likely to come on air soon.

 

b)       As Doordarshan  is not charging any telecast fee for such promos, their telecast depends on the sole discretion of Doordarshan

 

c)        Duration of promos shall be 20 seconds. In case of branded promos, maximum of 5 seconds can be used for branding purpose without exceeding the total duration of 20 seconds

 

d)       For branding purpose pack shot and punch line of the product or service can be used. However, for the purpose of uniformity all branded / credit line promos shall  be telecast subject  to the pack shot being shown in a window (Approx. 2/3 the size of the total screen). The usage of the actual punch line of the commercial is not allowed. The credit line should be in a separate voice over saying “…… brought to you by…….”. In the other words, the pack shot should be shown in a separate window and voice over used for the punch line should not be used in the promos.

 

19. CLASSIFIED ADS. :

      Classified ads. Comprising of 60 characters (letters) will be allowed on payment of fee equivalent to Time check rates of the concerned Kendra.  In case, number of characters exceed to the above limit, rate will be charged on pro-rata basis.

 

20. WIPES:

      Use of wipes meant for change over from programme to Commercial break and vice versa/one programme to another programme is allowed @ 50 % of the time check of the time band in which wipe will be used.

21. GENERAL

(a)      The rates indicated in the Rate Card are the minimum that is to be charged for each slot. Doordarshan reserves the right to charge higher rates depending on commercial exigencies.

    (b)     In case of any dispute or interpretation arising out of the Rate Card, the decision of Doordarshan will be final.

    (c)      Utilisation of commercials in the programme shall not exceed the statutory limit prescribed by the competent authority i.e Cable Television Networks (Regulation) Act-1994 from time to time.

    (d)     Film Trailer and Album Trailer will not be allowed within the commercial time admissible to the producer

     (e)     Advertiser Funded/ Customized Programming

    There is a requirement for “Advertiser Funded/ Customized Programming” i.e. content which is backed with the advertisers support. The format proposed is similar to the sponsored programme wherein the advertiser will take up the cost of production of content on the specified theme based on entertainment, education etc. The advertiser approaches DD with the produced content for a slotting and will also take the sponsorship, branding & set branding of such content. 

          DD retains the right to market the inventory to other advertisers and maximize the revenues from the telecast of such content. Since several brands have started associating themselves with meaningful content, this will open a new source of revenue for Doordarshan from the mounting of such content

 

The client will be allowed set branding, title branding, break bumpers (2 Astons/Innovations of 5 secs for every 30 mins. content, aston bands/ innovations). AFP will be allowed for a minimum of 13 weeks or for 26 weeks subject to approval of the content as per the existing guidelines specified for sponsored programmes. The exception to this will be in the case of one off programmes or short duration programmes which will be charged on a pro-rata basis.

 

Rates Chargeable or AFP/Customized Programming for 30 mins.

For AFP/Customized Programming, one basic/normal telecast fee (highest of the slot) with admissible FCT of the slot + one basic/normal telecast fee(highest of that slot) without FCT  + 2 SBRs (spot buy rate)(highest of that slot)  without FCT  + 1 Additional SBR with 10 secs FCT  (highest of that slot) as applicable for that slot will be charged for every slot of 30 minutes. This principle will be applicable to all Doordarshan Channels including regional and RLSS. 

 

CATEGORISATION

DD-1 National Network

Prime Time

8.00 PM to 8.30 PM (All days - News)

Band-1

9.00 PM to 10.00 PM (All days)

Band-2

 

(i)  8.30 PM to 9.00 PM (All days )

(ii) 10.00 PM to 11.00 PM (All   days)

 

Band-3

8.00 AM to 3.00 PM (Sunday)

 

Mid Prime Time

12.00 Noon to 3.00 PM (Monday to Saturday)

 

Non-Prime Time

Band-1

11.00 PM to 12.00 Mid-night (All days)

Band-2

10.00 AM to 12.00 Noon (Monday to Saturday)

Band-3

(i)     12.00 Mid-night to 10.00 AM (Monday. to Saturday.)

(ii)   12.00 Mid-night to 8.00 AM (Sunday)

 

Note:

The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity.

Any special instructions issued in national interest will be over and above the permissible commercial time.

 

 For Outside SponsoredProgrammes Marketing

CATEGORISATION

DD-1 National Network

Prime Time

8.00 PM to 8.30 PM (All days - News)

Band-1

9.00 PM to 10.00 PM (All days)

Band-2

 

(i)  8.30 PM to 9.00 PM (All days                                       (ii) 10.00 PM to 11.00 PM (All   days)

Band-3

8.00 AM to 3.00 PM (Sunday)

 

Mid Prime Time

12.00 Noon to 3.00 PM (Monday to Saturday)

 

Non-Prime Time

Band-1

11.00 PM to 12.00 Mid-night (All days)

Band-2

10.00 AM to 12.00 Noon (Monday to Saturday)

Band-3

 

(iii) 12.00 Mid-night to 10.00 AM (Monday. to Saturday.)

(iv) 12.00 Mid-night to 8.00 AM (Sunday)

 

Note:

The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity.

 Any special instructions issued in national interest will be over and above the permissible   commercial time.

 

DD-NATIONAL: NEWS/ SAMACHAR

 

SPOT BUY RATE ( PER 10 SECONDS)

 

News

(8.00 PM to 8.15 PM)    

Before/After

Rs. 80,000   

Mid-Break

Rs. 90,000

 

Samachar

(8.15 PM to 8.30 PM)            

Before/After

Rs. 80,000

Mid-Break

Rs. 90,000

 

Samachar

( 7.00AM to 7.15AM)       

Before/After

Rs. 20,000  

Mid-Break

Rs. 25,000

 

 

Time Check (5 Sec.)

News & Samachar                                                                    

(8.00 PM & 8.15 PM) 

Rs. 35,000

 

 Samachar                                                                                    

(7.00 AM )                          

Rs. 15,000

 

Note:

In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each.

 

Segment

i.     Branding of weather segment in Prime Time News/Samachar

Rs. 35,000 per insertion. Branding includes ‘Opening & Closing Credit Lines’ with pack shots & Punch Line

ii . Branding of weather segment in Morning  Samachar

Rs. 15,000 per insertion. Branding includes ‘Opening & Closing Credit Lines’ with pack shots & Punch Line

iii. Branding of Sports Segment/Business Segment in Prime Time News/ Samachar (8.00 PM/8.15 PM).

      Branding includes free Opening & closing Credit Lines with Pack shots and punch line.

 

Rs. 35,000/- per insertion.

(iv) Branding of Sports Segment/Business Segment In Morning Samachar (7.00AM).Branding includes free Opening & closing Credit Lines with Pack shots and punch line.

 

Rs. 15,000/- per insertion.

(v) Aston Band/Logo Insertion (duration upto 5 secs.)    in Prime Time News/Samachar or                           

      Morning Samachar.

 

1/4th of 10 secs rate (mid-break) of respective Samachar /News

 

 

Bulk Booking package

(i) Weather Report Branding with Logo                              Pop Up integration

One Month Activity on Prime time News/Samachar & Morning News/Samachar (Weather Segment Branding along with the logo/pop ups. It will also include free opening & closing Credit Lines with pack shots and Punch line. The logo pop up will remain throughout the Weather Segment as per the existing technical specifications)       

 

Rs. 35.00 lakh.

(ii)Sports Bulk Booking  Branding with Logo              Pop Up integration

      One Month Activity on Prime time News/Samachar & Morning News /Samachar (Sports Segment Branding along with the logo/pop ups. It will also include free opening & closing Credit Lines with pack shots and punch line. The logo pop up will remain throughout the Sports Segment as per the existing technical specifications)         

Rs. 35.00 lakh.

 

For Outside SponsoredProgrammes

     DD-NATIONAL: NEWS/ SAMACHAR

SPOT BUY RATE ( PER 10 SECONDS)

News

(8.00 PM to 8.15 PM)    

Before/After

Rs. 80,000   

Mid-Break

Rs. 90,000

 

Samachar

(8.15 PM to 8.30 PM)            

Before/After

Rs. 80,000

Mid-Break

Rs. 90,000

 

Samachar

( 7.00AM to 7.15AM)       

Before/After

Rs. 20,000  

Mid-Break

Rs. 25,000

 

Time Check (5 Sec.)

News & Samachar                                                                    

(8.00 PM & 8.15 PM) 

Rs. 35,000

 

 Samachar                                                                                    

(7.00 AM )                          

Rs. 15,000

 

Note: In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each.

 

DD-1 (National)

 

 In-house Programmes

 

Time Category

Prime Time

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

 

(i) Band-1:                               9:00 PM to 10.00PM (All days)

 

 

(ii)Band-2   

    8.30 PM to 9.00 PM (All days)

10.00PM to 11.00PM(All      days)

 

(iii)Band-3                            8.00AM to  3.00PM(Sundays)

 

         4,00,000

 

 

 

 

         3,80,000

 

 

 

 

 

         3,50,000

 

 

              150

 

 

 

 

              150

 

 

 

 

 

              150

 

 

             65,000

 

 

 

 

             60,000

 

 

 

 

 

             60,000

Mid Prime Time

 

12:00Noon-3.00PM (Monday to Saturday)

 

1,50,000

 

150

 

25,000

 

Non Prime Time

Time Category

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

 

 

 

 

150

 

 

150

 

 

 

150

 

 

20,000

 

 

15,000

 

 

 

7,500 

 

 

i)Band-1                                    11:00 PM to 12:00 mid-night

 

(ii)Band-2                          10.00AM to 12.00pm(Mon to Sat)

 

iii)Band-3                        12:00mid-night to 10:00AM (All days except Sundays)

 

      1,00,000

 

 

       75,000

 

 

        

      50,000

 

Note:

Terms applicable to all Time Bands(Prime Time/Mid-Prime Time & Non-Prime Time):

1.      A sponsorship package’ will denote a minimum amount of money/investment/ spend i.e. 4.00 lacs/3.80 lacs/3.50 lacs.  Each package may have any amount of FCT falling between ‘0’ seconds to ‘150 seconds’. (Reference Board Note/DCS letter no.DCS/Sale…commercial time dated 23.12.2005).

 

2.      A client/agency is free to buy a single sponsorship/ package or multiples sponsorship/packages in a single programme.

 

3.      The opening & closing credit line would be ‘free of charge’ to any client investing any of the above sponsorship/packages. The credit line will include punch line and pack shots for a duration of upto 5 secs.

 

4.      Even ‘Spot Buyers’ in all categories will qualify for the facility of ‘free opening & closing credit lines with punch line & pack shot provided the minimum total amount of purchase of Spot Buys in the related time band is equivalent or exceeds the ‘Sponsorship /Package Value of that time band.(eg.prime time @Rs.60,000/- or above exceeds Rs.3.50 lacs/3.80 lacs/4.00 lacs which is the minimum sponsorship value of that time band).

 

5.      ’Sponsorship Tags’ will be broadly categorized as ‘Presenting Sponsor/Main Sponsor’’, ‘Co-Presenting Sponsor’, ‘Powered by Sponsor and ‘Associate Sponsor’. The basis of categorization of’ status of a ‘sponsor’ will depend on the ‘bulk spends along with first come first commitment towards the programme.

 

DD-1 (National)

Outside Sponsored Programmes

 

Time Category

 

Prime Time

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

 

(i)Band-1:

    9:00 PM to 10.00PM

   (All days)

 

(ii)Band-2   

    8.30 PM to 9.00 PM

    (All days)

    10.00PM to 11.00PM

    (All days)

 

 

 

 

 

(iii)Band-3   :

    8.00AM to 3.00PM

    (Sundays)

 

4,00,000

 

 

3,80,000

 

 

 

 

3,50,000

 

150

 

 

150

 

 

 

 

150

 

65,000

 

 

60,000

 

 

 

 

60,000

 

Mid Prime Time

12:00Noon-3.00PM

 (Monday to Saturday)

 

1,50,000

 

150

 

25,000


Non Prime Time

i)Band-1 :

11:00 PM to 12:00 mid-night

 

(ii)Band-2 :

10.00AM to 12.00pm

(Monday to Saturday)

 

iii)Band-3

12:00mid-night to 10:00AM

 (All days except Sundays)

 

1,00,000

 

 

75,000

 

 

50,000

 

 

150

 

 

150

 

 

150

 

20,000

 

 

15,000

 

 

15,000

 

 

 

 

DD Bharati

Prime Time                          

7:30PM – 10:00PM

Mid Prime Time                  

12.00 Noon – 3.00PM

Non Prime Time                  

Remaining Time Zones.

 

In-house Programmes

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time

        10,000

               180

             5,000

Mid Prime Time

          7,000

               180

             3,000

Non Prime Time

          5,000

               180

             2,500

 

DD Bharati

            Outside Sponsored Programmes

Prime Time                          

7:30PM – 10:00PM

Mid Prime Time                  

12.00 Noon – 3.00PM

Non Prime Time                  

Remaining Time Zones.

 

Time Band

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time

10,000

180

5,000

Mid Prime Time

7,000

180

3,000

Non Prime Time

5,000

180

2,500

 

 

DD Sports

In-house Programmes

Prime Events :International Cricket, Tennis, Football, hockey etc.

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

15,000

150

4,000

Non Prime Events : Magazine programmes, Sports News and other sports events

7,500

150

4,000

 

DD- Sports

    Outside Sponsored Programmes

Prime Events :International Cricket, Tennis, Football, hockey etc.

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

15,000

150

4,000

Non Prime Events : Magazine programmes, Sports News and other sports events

7,500

150

4,000

 

DD India

In-house Programmes

 

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

7,000

150

2,500

 

DD-India

 

   Outside Sponsored Programmes

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

7,000

240

2,500

 

DD –Urdu

 

Prime Time                          

                        7:30PM – 10:00PM

 

Non Prime Time                  

Remaining Time Zones

 

In-house Programmes

 

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

 

 

Prime Time

6,000

150

2,000

Non Prime Time

4,000

150

1,500

 

DD –Urdu

Prime Time                          

                       7:30PM – 10:00PM

 

Non Prime Time                  

Remaining Time Zones

        Outside Sponsored Programmes

Time Band

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time

6,000

150

2,000

Non Prime Time

4,000

150

1,500

 

  DD News

PRIME TIME  

           6.30PM TO 11.30PM

NON PRIME TIME

                         ANY OTHER TIME BAND

 

        

           In House programmes

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

 

 

Prime Time

30,000

150

5,000

Non Prime Time

15,000

150

2,500

 

DD- News

Outside Sponsored Programmes

PRIME TIME  

           6.30PM TO 11.30PM

NON PRIME TIME

                         ANY OTHER TIME BAND

 

Time Band

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Prime Time

30,000

150

5,000

Non Prime Time

15,000

150

2,500

 

Other properties of DD-News

 

Properties

Fee

Description

a

 

Stock Ticker/ Crawler [Branding]

Rs. 5 Lacs for One Month

The brand logo would be displayed in the ticker, twice in the alphabet series A-Z depicting the price movements. In Crawler branding, the message up to 25 words shall be run once in a single cycle.

b

Branding of coming up next Graphic Slides of forthcoming programme

One Spot Buy Rate of the time band in which it appears.

Right bottom corner for the brand name/logo as Super. OR 5 Second Tag with punch line (opening &closing of the segment).

c

Branding of Special Segments (Weather / Sports/ business etc.)

One Spot Buy Rate of the time band in which it appears.

5 second Tag with punch line (opening and closing of the segment).

d

News Digest Branding

One Spot Buy Rate of the time band in which it appears.

Right bottom corner for the brand name/ logo as Super.

e

Headline News Sponsorship

One Spot But Rate of the time band in which it appears.

5 second Tag with punch line (opening and closing of the segment)

 

 

 

 

 

 

 

 

 

 

Packages for News Channel

Package:-I : 

FOR ADVERTISERS COMMITTING Rs.50 LAKHS   (FCT to be utilized within a period of upto 6 months)

·        Co-Sponsorships of Prime Time News/Samachar and Co-Sponsorships of two DD-News produced In-House programmes  for 3 months.(subject to availability)

 

·          15000 seconds on DD-News channel in the prime time band from 6.30p.m. to 11.30p.m.

 

·          13000 seconds on  DD-News Channel  (in non prime time from 7.00am to 6.30pm).

 

Value Addition:

11000 seconds FCT to be utilized on  ROS basis either on DD-Bharati or DD-Urdu or DD-News in Non Prime Time  wherever inventory is unused and going waste.

 Package: II:

 

 FOR ADVERTISERS COMMITTING Rs.25 LAKHS (FCT to be utilized within a period of upto 6 months)

 

·        Co-Sponsorships of Afternoon/Morning Bulletin and one DD-News produced in-house programme for 3 months. (subject to availability)

 

·        7000 seconds in prime time band on DD-News from 6.30p.m. to 11.30p.m.

 

·          6500 seconds on the DD-News (in non prime time from 7.00 a.m. to 6.30 p.m.).

 

Value Addition:

       5000 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unused and going waste.

                                                                        Package: III:

 

 ADVERTISERS COMMITTING Rs.10 LAKHS ON THE NEWS CHANNEL (FCT to be utilized within a period upto 3 months)

 

·        Co-Sponsorships of Afternoon or Morning News Bulletin or DD-News in-house programmes for 1 month. (subject to availability)

 

·        2800 seconds in the prime time band of DD-News between 6.30 p.m. to 11.30p.m.

 

·        2500 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).

 

Value Addition:

1500 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Primetime wherever inventory is unused and going waste.

 

                                                              

                                                             Package: IV:

ADVERTISERS COMMITTING Rs.5 LAKHS ON THE NEWS CHANNEL(FCT to be utilized within a period upto 3 months)

 

·        1400 seconds in the prime time band of DD-News between 6.30p.m. to 11.30p.m.

·        1100 seconds on ROS on DD-News Channel   (in non prime time from 7.00am to 6.30pm

 

Value Addition:

       800 seconds on ROS basis on  DD-Bharati or DD-Urdu or DD-News in Non Prime Time  wherever inventory is unused and going waste.

 

 

Doordarshan Kendra, Delhi (Delhi-LPT)

                In-house Programme

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super ‘A’ 7:30 PM to 8:00 PM

Film Based

25,000

90

8,000

Non-Film Based

25,000

120

8,000

*‘A’ Special 7:00PM- 7:30PM

Film Based

20,000

90

8,000

Non-Film Based

20,000

120

8,000

‘A’ 6:00 PM to 7:00 PM

(Except Sunday 4:00PM to 6:30 PM)

10,000

120

4,000

‘B’ Before 6:00 PM

(Except Sunday 4:00PM to 6:30PM)

7,500

120

3,000

News

7:00 PM to 7:15 PM

20,000

Time check

4,500

 

           * After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsorship. For this             slot half of the sponsorship fee of the slot 7.00PM- 7.30PM will be charged.

 

Doordarshan Kendra, Delhi (Delhi-LPT

      Outside Sponsored Programmes

Time Band

Telecast fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

Super ‘A’7:30 PM to 8:00 PM

Film Based

25,000

120

9,000

Non-Film Based

25,000

150

9,000

*‘A’ Special 7.00PM- 7.30PM

Film Based

20,000

120

9,000

Non-Film Based

20,000

150

9,000

‘A’ 6:00 PM to 7:00 PM

(Except Sunday 4:00PM to 6:30 PM)

12,000

180

5,000

‘B’ Before 6:00 PM

(Except Sunday 4:00PM to 6:30PM)

10,000

210

4,000

* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsored   programme.   For this slot half of the telecast fee of the slot 7.00PM- 7.30PM will be charged.

 

Hindi Belt

                  In –House Programme

Time Band

Sponsorship fee

(in Rs.)

FCT

(in sec.)

SBR

(in Rs.)

 

 

3:00PM to 4:00PM

50,000

150

15,000

4.00PM to 6.30PM(Sun HFF)

 

2,00,000

 

150

 

20,000

 

Hindi Belt 

Outside Sponsored Programmes 

Time Band

Telecast fee

(in Rs.)

 

FCT

(in sec.)

 

SBR

(in Rs.)

 

3:00PM to 4:00PM

(Monday-Sunday)

75,000

150

20,000

        

 

 

 


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